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The New York Knicks’ return to the NBA Finals is about far more than ending 27 years of frustration. This article explores why New York’s resurgence matters commercially for the league, from television ratings and sponsorship value to social reach, arena economics and the wider impact of having the NBA’s biggest market back on basketball’s biggest stage.
Max Masson · 26 May 2026 · 4 min read
Max Masson · 22 May 2026 · 4 min read
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Sports analysis
The New York Knicks’ return to the NBA Finals is about far more than ending 27 years of frustration. This article explores why New York’s resurgence matters commercially for the league, from television ratings and sponsorship value to social reach, arena economics and the wider impact of having the NBA’s biggest market back on basketball’s biggest stage.
Max Masson · 26 May 2026 · 4 min read
Victor Wembanyama is becoming far more than the face of French basketball. This article explores how his rise, alongside the NBA’s growing presence in cities such as Paris, is helping the league build its brand, audience and commercial foundations in Europe ahead of its longer-term expansion ambitions.
Max Masson · 22 May 2026 · 4 min read