Business, tactics and stories
Sport coverage
Business and tactical analysis covering Basketball.
This article breaks down my 15 bold predictions for every Eastern Conference team ahead of the 2026/27 NBA season, including the Knicks finishing as the No. 1 seed, Philadelphia potentially disappointing in the playoffs, Indiana producing another postseason run and Toronto emerging as a dark horse if Kawhi Leonard stays healthy.
Max Masson · 7 September 2026 · 7 min read
Max Masson · 3 September 2026 · 7 min read
Max Masson · 26 May 2026 · 4 min read
Max Masson · 22 May 2026 · 4 min read
Archive
Business topic
Sports analysis
This article breaks down my 15 bold predictions for every Eastern Conference team ahead of the 2026/27 NBA season, including the Knicks finishing as the No. 1 seed, Philadelphia potentially disappointing in the playoffs, Indiana producing another postseason run and Toronto emerging as a dark horse if Kawhi Leonard stays healthy.
Max Masson · 7 September 2026 · 7 min read
In this article, I make one bold prediction for every Western Conference team ahead of the 2026/27 season, including the Spurs winning the NBA championship, a shock second-round exit for the Thunder, Anthony Edwards winning the scoring title and Ja Morant returning to his best.
Max Masson · 3 September 2026 · 7 min read
The New York Knicks’ return to the NBA Finals is about far more than ending 27 years of frustration. This article explores why New York’s resurgence matters commercially for the league, from television ratings and sponsorship value to social reach, arena economics and the wider impact of having the NBA’s biggest market back on basketball’s biggest stage.
Max Masson · 26 May 2026 · 4 min read
Victor Wembanyama is becoming far more than the face of French basketball. This article explores how his rise, alongside the NBA’s growing presence in cities such as Paris, is helping the league build its brand, audience and commercial foundations in Europe ahead of its longer-term expansion ambitions.
Max Masson · 22 May 2026 · 4 min read