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Business and tactical analysis covering Formula One.
In this short article, I look at why Formula 1 should value circuits that naturally create exciting racing, and how memorable races can strengthen the brand and commercial value of a Grand Prix.
Max Masson · 5 October 2026 · 3 min read
Max Masson · 18 August 2026 · 3 min read
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Sports analysis
In this short article, I look at why Formula 1 should value circuits that naturally create exciting racing, and how memorable races can strengthen the brand and commercial value of a Grand Prix.
Max Masson · 5 October 2026 · 3 min read
McLaren’s naming rights partnership with Mastercard is more than a major sponsorship deal. This article explores how the partnership reflects Formula One’s growing global appeal and the shift from traditional sponsorship toward experiential marketing that creates deeper connections between brands and fans.
Max Masson · 18 August 2026 · 3 min read