Business, tactics and stories
Archive
Every published Max Talks Sports story, filterable by sport and business topic.
Sport
Business topic
Sports analysis
In this article, I look at how the Chargers’ 2026 season is already unravelling, why Justin Herbert deserves more of the blame, and how my preseason prediction of them missing the playoffs is starting to look increasingly realistic.
Max Masson · 5 October 2026 · 4 min read
In this short article, I look at why Formula 1 should value circuits that naturally create exciting racing, and how memorable races can strengthen the brand and commercial value of a Grand Prix.
Max Masson · 5 October 2026 · 3 min read
In this article, I predict how all 32 NFL teams will finish in 2026. From the Rams dominating at 15–2 and Buffalo taking the AFC’s top seed to a surprise Saints division title and a disastrous season for my Miami Dolphins, there are plenty of bold calls that could age brilliantly—or terribly.
Max Masson · 7 September 2026 · 13 min read
This article breaks down my 15 bold predictions for every Eastern Conference team ahead of the 2026/27 NBA season, including the Knicks finishing as the No. 1 seed, Philadelphia potentially disappointing in the playoffs, Indiana producing another postseason run and Toronto emerging as a dark horse if Kawhi Leonard stays healthy.
Max Masson · 7 September 2026 · 7 min read
In this article, I make one bold prediction for every Western Conference team ahead of the 2026/27 season, including the Spurs winning the NBA championship, a shock second-round exit for the Thunder, Anthony Edwards winning the scoring title and Ja Morant returning to his best.
Max Masson · 3 September 2026 · 7 min read
This article, written for The Football Business Journal by the founder of Max Talks Sports, explores why women’s football is increasingly becoming a credible investment opportunity. It examines the growth in commercial revenues, emerging club valuations and the importance of infrastructure and professionalisation, while considering how investors can turn the sport’s growing popularity into sustainable long-term value.
Max Masson · 31 August 2026 · 5 min read
This is a guest article written by Jack Sousdi. In this article, he examines Ajax’s recent decline, the transfer model that has shaped the club’s financial success and the ambitious new recruitment strategy designed to take the Dutch giants back to the top.
Jack Sousdi · 22 August 2026 · 12 min read
In this article, I break down my full 2026/27 Premier League predictions, explaining where I think every team will finish and why. From Arsenal retaining the title to the battle for Europe and the relegation fight, I analyse the key managers, transfers, squad strengths and weaknesses that could shape one of the most unpredictable Premier League seasons in years.
Max Masson · 20 August 2026 · 11 min read
McLaren’s naming rights partnership with Mastercard is more than a major sponsorship deal. This article explores how the partnership reflects Formula One’s growing global appeal and the shift from traditional sponsorship toward experiential marketing that creates deeper connections between brands and fans.
Max Masson · 18 August 2026 · 3 min read
Rodri’s move to Barcelona could be the signing that finally pushes them back to the top of European football. This article explores the leadership, mentality and tactical control he brings, why he fits Barcelona’s midfield so naturally, and how he could eventually be remembered alongside some of the club’s great midfield icons.
Max Masson · 16 August 2026 · 6 min read
La Liga’s proposed Barcelona vs Villarreal match in Miami was ultimately cancelled after facing opposition from players, clubs and supporters. But the failure of the experiment does not mean the idea is dead. This article explores why domestic leagues remain determined to take competitive matches overseas and why international league games could become an increasingly important part of football’s global commercial strategy.
Max Masson · 12 August 2026 · 6 min read
This article outlines one bold prediction for every NFL division ahead of the 2026 season, from surprise division winners to playoff misses and an unexpected MVP pick.
Max Masson · 10 August 2026 · 5 min read